Which teeth straightening and whitening dentists in Surrey, Hampshire and Berkshire do AI assistants actually recommend?

We put the 14 questions a person in Surrey, Hampshire and Berkshire asks before choosing a teeth straightening and whitening dentist — cost, specialism, who to use, how to check them — to Claude, 3 times each, 42 answers in all, and recorded every firm the answers named. 2 firms in Surrey, Hampshire and Berkshire were checked against those answers. 0 of them were named at least once. The rest were not recommended in a single answer. Below are the 0 firms named most often; the others are told their result privately.

The top of the table

Firms are ranked by the number of answers that named them, then by how many different questions. The top 3 of the 2 firms checked are listed (the top ten, or the top third, whichever is smaller), plus any firm level with the last one in; a rank number that is skipped belongs to a firm that is not named here: it asked not to be, or the name the assistants used is a trade body, a national chain or a description rather than a local firm. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.

A further 2 firms were checked and are not listed here: 0 named in at least one answer but below the cut, 2 not named at all. Each has a private report, sent to the firm on request and to nobody else.

Is this your firm? If anything here is wrong, or you would rather your firm were not listed, email hello@aether-agency.co.uk or use the contact form. We acknowledge within two working days, correct a factual error as soon as it is confirmed, and take a firm off the public page on request; the measurement itself is not changed, because it records what the assistants said on the day.

The questions we asked

1. Invisalign vs fixed braces for adults - which actually works out cheaper long term?
2. How much does professional teeth whitening cost near Guildford compared to just doing it at a dentist in Basingstoke?
3. I'm near Aldershot and want straighter teeth before a wedding in 6 months - what's realistic and who should I ask?
4. What accreditations should I check for before trusting a dentist with clear aligners?
5. Is it better to go with a contract-style payment plan for braces or pay upfront in full?
6. Are independent dentists better for teeth straightening than the big chain clinics, or is it just marketing?
7. I work in Reading but live out near Newbury - is it worth travelling into town for a better independent orthodontist?
8. How do I check genuine reviews for a local teeth whitening clinic rather than fake ones?
9. Which independent dentist would you recommend near Farnham for a full smile makeover rather than a national chain?
10. What's a fair price range for Invisalign treatment somewhere between Woking and Camberley?
11. Which independent clinic should I use for teeth whitening in or around Basingstoke, Hampshire - not one of the big brands?
12. I'm driving from Winchester towards Southampton for work - any decent small practices along that route for an aligner consultation?
13. How reliable are small local dental practices compared to big names when it comes to aftercare for braces?
14. Which supplier should I pick for home whitening kits versus getting it done professionally near Surrey, Hampshire and Berkshire?

How this was measured

• Date: 25 October 2026, the day the answers were collected. This is one day, not a trend; the index is re-measured monthly and each month’s date is shown.
• Sample: 14 questions × 1 assistant × 3 runs = 42 answers. 2 firms checked.
• Assistants used: Claude (Anthropic’s Sonnet model, through its API, with web search). Answers from these programming interfaces can differ from what the consumer apps show.
• Counting: a firm is counted when its name appears in an answer. Names are picked out of the answer text automatically, then matched to the firm list.
• What is public: the 0 firms named most often, by name. Every other firm’s result is private to that firm. A firm can have itself taken off this page on request (see above).
• Limits: the assistants vary between runs, so small gaps are noise. Firms that were not named may still be recommended by an assistant or a question we did not ask. National chains are left off the list. This measures what the assistants said; it is not a judgement of the quality of any firm’s work.