01At a glance
- Trading name
- Aether AI
- Legal name
- Aether Agency Ltd
- Registered in
- England and Wales
- Company number
- 12641621
- Incorporated
- 3 June 2020
- Founder
- Lauren Dawkins
- First article published on aether-ai.co.uk
- 25 August 2026
Operating figures that change — how many brands the platform writes for, how many articles it has published — are kept on the company facts page, each with the date it was last confirmed.
02What the platform does
Measure what AI says about you. Then change it.
When someone asks an AI assistant who to use, the assistant answers with a short list. Aether AI asks the same fixed set of questions on a schedule and records three things for each one: whether your firm was named, whether it was among the first recommended, and whether one of your own pages was cited as the source.
The second half is doing something about the answer. The platform researches, writes, checks and publishes articles in your name, and refuses to publish anything it cannot stand behind: no invented experts, no unsourced statistics, and no claims about your company that are not on your own fact sheet. Every working part is listed on the platform page.
03Who it is for
UK SMEs and the agencies that serve them
Small and medium-sized businesses that want to be the answer when a buyer asks an AI assistant for a recommendation, and marketing agencies that want to run that work for several clients at once.
04Where
Fleet, serving the United Kingdom
Aether Agency Ltd is registered in England and Wales and based in Fleet. It works with clients across the United Kingdom.
Record at Companies House.
05How it measures
The same questions, asked again and again
Each brand gets a fixed panel of questions a real buyer would type, grouped into six kinds: questions that name the brand, open questions about the category, buying scenarios, comparisons, informational questions an article could answer, and risk questions. The panel does not change between runs, because a measurement only means something if the question stayed the same.
The questions are put to AI assistants and the answers are kept. Each result records which assistant answered, so nothing is averaged across engines that were not asked. The method is set out on how we measure, and the company’s own dated figures are on the facts page.
06Aether AI and Aether Agency
One company, two names
Aether Agency is a branding studio: brand identity, website development and marketing for growing businesses. Aether AI is the software the studio built to measure and improve how its clients appear in AI answers, offered as a platform in its own right. Both trade under the same company, Aether Agency Ltd.
The studio runs its own clients on the same engine, and this website is itself one of the brands the platform writes for. The Priority First case study shows measured results from one of them. Aether AI was founded by Lauren Dawkins, and the people who write its guidance are listed on the team page.
07Contact
A person reads every message
Write to hello@aether-agency.co.uk or use the contact form; replies come within one working day. If you would rather start with numbers, the free audit asks AI assistants about your firm today.
This page was last updated on 11 October 2026.