Aether
AgencyAI Tool
Original data · measured 22 September 2026 · re-measured monthly

Which accountants in Guildford do AI assistants actually recommend?

We put the 14 questions a person in Guildford asks before choosing accountant — cost, specialism, who to use, how to check them — to Claude and ChatGPT, 5 times each, 140 answers in all, and recorded every firm the answers named. 28 firms in Guildford were checked against those answers. 17 of them were named at least once. The rest were not recommended in a single answer.

The league table

#FirmNamed inOn questions
1360 Accounts & Bookkeeping32 of 140 answers5 of 14
2Guildford Accounting16 of 140 answers4 of 14
3Chart Accountancy16 of 140 answers4 of 14
4Sherwin Currid15 of 140 answers4 of 14
5Alliotts11 of 140 answers2 of 14
6Blue Matrix10 of 140 answers3 of 14
7Hamlyns9 of 140 answers2 of 14
8Pro-AccX6 of 140 answers2 of 14
9ChadSan6 of 140 answers2 of 14
10CMB Partnership5 of 140 answers2 of 14
11TaxAssist Accountants4 of 140 answers2 of 14
12Walnut Tree Accountancy3 of 140 answers2 of 14
13TaxDigit2 of 140 answers2 of 14
14AJ Bennewith & Co1 of 140 answers1 of 14
15AIMS Accountants for Business1 of 140 answers1 of 14
16AS Taxation1 of 140 answers1 of 14
17Blue Tick1 of 140 answers1 of 14
18Moore South0 of 140 answers0 of 14
19Pivot Accounting0 of 140 answers0 of 14
20Heather & Co0 of 140 answers0 of 14
21Bessler Hendrie0 of 140 answers0 of 14
22The Tax Network Group0 of 140 answers0 of 14
23Hayley Smith Accounting0 of 140 answers0 of 14
24RSM UK0 of 140 answers0 of 14
25Unknown - not stated in material0 of 140 answers0 of 14
26JML Accountancy0 of 140 answers0 of 14
27Guildford Bookkeeping0 of 140 answers0 of 14
28theFlyingAccountant0 of 140 answers0 of 14

Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.

The questions we asked

  1. Do I need an accountant or can I just use software for my small business in Guildford?
  2. How much does a local accountant near Guildford charge for a self-assessment tax return?
  3. Is it cheaper to hire an independent accountant near Aldershot or use an online-only service?
  4. What's the difference between a chartered accountant and a bookkeeper for a small firm in Woking?
  5. Should I go with a sole trader accountant or a small independent practice near Farnham?
  6. I'm starting a limited company near Godalming and need someone to handle payroll and VAT - what should I look for?
  7. My landlord accounts are getting complicated on the A281 route towards Cranleigh - do I need a specialist property accountant?
  8. How do I check if an independent accountant near Guildford is actually ACCA or ICAEW qualified?
  9. Are there any trustworthy reviews for small local accountancy firms around Surrey, or is it all fake ratings?
  10. What accreditations should I look for before trusting a local firm near Guildford with my company accounts?
  11. Which independent accountant should I use for a startup near Guildford?
  12. Which local accountant near Guildford is best for landlords with two or three rental properties?
  13. Which accountant would you recommend for a contractor working between Guildford and Woking who needs IR35 advice?
  14. Which small independent firm should I use for annual accounts filing if I'm based just outside Guildford?

Is your firm on this list?

Every firm above has a private report: which answers named it, which rivals were named instead, whether its website can be read by the assistants, and the three things that would change the result. We work with one accountant in Guildford, and this index is re-measured every month, so the change is visible here.

Request your firm’s report