Aether
AgencyAI Tool
Original data · measured 23 September 2026 · re-measured monthly

Which care homes in Guildford do AI assistants actually recommend?

We put the 14 questions a person in Guildford asks before choosing care home — cost, specialism, who to use, how to check them — to Claude and ChatGPT, 5 times each, 140 answers in all, and recorded every firm the answers named. 21 firms in Guildford were checked against those answers. 12 of them were named at least once. The rest were not recommended in a single answer.

The league table

#FirmNamed inOn questions
1Pilgrim Wood18 of 140 answers5 of 14
2Albury Care12 of 140 answers4 of 14
3Guildford House10 of 140 answers4 of 14
4Broadwater Lodge8 of 140 answers2 of 14
5CHD Living8 of 140 answers1 of 14
6Bupa7 of 140 answers5 of 14
7Worplesdon View Care Home7 of 140 answers4 of 14
8TrustedCare3 of 140 answers2 of 14
9Beritaz Care3 of 140 answers1 of 14
10Birtley House3 of 140 answers1 of 14
11Luv to Care1 of 140 answers1 of 14
12Cardinal Healthcare1 of 140 answers1 of 14
13Trinity Homecare0 of 140 answers0 of 14
14Alina Homecare0 of 140 answers0 of 14
15Kathryn's House / Mayfield House0 of 140 answers0 of 14
16SD Care Agency0 of 140 answers0 of 14
17Sans Soucie Home Care0 of 140 answers0 of 14
18Perfect Quality Care0 of 140 answers0 of 14
19Canterbury Care Centre0 of 140 answers0 of 14
20Riverside Care & Support0 of 140 answers0 of 14
21The Clockhouse0 of 140 answers0 of 14

Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.

The questions we asked

  1. What should I look for when choosing a care home for an elderly parent - nursing care or residential care?
  2. How much does a care home place cost per week near Guildford?
  3. Is it better to go with a small independent care home or a large chain-run one?
  4. What's the difference between a residential care home and a nursing home in terms of cost and staffing near Guildford?
  5. My mother lives near Godalming and needs to move into care quickly after a fall - what independent local homes should I be looking at?
  6. How can I check if a care home near Guildford has a good CQC rating and isn't just relying on old reviews?
  7. We're looking for a dementia-specialist care home somewhere between Guildford and Woking - any independent recommendations?
  8. Which independent care home near Farnham has the best reputation for staff reliability and continuity of care?
  9. Should I choose a care home close to Guildford town centre or one further out near Cranleigh where fees might be lower?
  10. Which small independent care homes near Aldershot have genuinely good family reviews rather than paid testimonials?
  11. Do I need to sign a long-term contract with a care home or can I arrange respite care on a short-term basis?
  12. Which is more reliable for specialist dementia care - an independent home near Guildford or one of the bigger national providers?
  13. I'm relocating my dad from London to be nearer to me in Guildford - which local, independently-run care homes should I shortlist?
  14. What accreditations or inspection reports should I ask to see before trusting a care home in the Guildford area?

Is your firm on this list?

Every firm above has a private report: which answers named it, which rivals were named instead, whether its website can be read by the assistants, and the three things that would change the result. We work with one care home in Guildford, and this index is re-measured every month, so the change is visible here.

Request your firm’s report

Care homes in Guildford: AI Visibility Index — 23 September 2026 — Aether