Original data · measured 23 September 2026 · re-measured monthly

Which dentists in Guildford do AI assistants actually recommend?

We put the 14 questions a person in Guildford asks before choosing dentist — cost, specialism, who to use, how to check them — to Claude and ChatGPT, 5 times each, 140 answers in all, and recorded every firm the answers named. 25 firms in Guildford were checked against those answers. 19 of them were named at least once. The rest were not recommended in a single answer.

The league table

#FirmNamed inOn questions
1Bupa38 of 140 answers6 of 14
2Guildford Dental Practice37 of 140 answers6 of 14
3Guildford Dental Centre25 of 140 answers5 of 14
4Woodbridge Hill Dental Practice22 of 140 answers5 of 14
5Northdene Dental Surgery19 of 140 answers4 of 14
6Eastgate Dental Clinic17 of 140 answers4 of 14
7Sync Dental16 of 140 answers7 of 14
8Guildford Dental Partnership9 of 140 answers2 of 14
9Merrow Park Dental9 of 140 answers1 of 14
10Unknown - not stated in material7 of 140 answers2 of 14
11Waterden Dental5 of 140 answers1 of 14
12Guildford Smiles4 of 140 answers3 of 14
13Dene Lodge3 of 140 answers2 of 14
14London Road Dental Practice3 of 140 answers2 of 14
15Tooth Club3 of 140 answers1 of 14
16Brace Club2 of 140 answers2 of 14
17Surrey Dental Practice1 of 140 answers1 of 14
18Levitas Dental1 of 140 answers1 of 14
19Specialist Dental1 of 140 answers1 of 14
20Orchard Orthodontics0 of 140 answers0 of 14
21Farnham Road Dental Practice0 of 140 answers0 of 14
22Rectory House Dental0 of 140 answers0 of 14
23Levitas Clinic0 of 140 answers0 of 14
24Guildford Dental & Implant Suite0 of 140 answers0 of 14
25Guildford Orthodontics0 of 140 answers0 of 14

Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.

The questions we asked

  1. How much does a private dental check-up cost in Guildford?
  2. Do I need to register with a dentist or can I just book as and when I need one?
  3. Which independent dentist near Guildford has the best reviews for nervous patients?
  4. Is it better to go with an NHS dentist or a private one for a family in Guildford?
  5. I've just moved to Merrow and need a dentist for my two kids - what should I be looking for?
  6. What's a fair price for Invisalign treatment in the Guildford area compared to London prices?
  7. How can I check if a dentist near Godalming is properly accredited and safe?
  8. What questions should I ask before choosing a dentist for dental implants?
  9. My tooth started aching badly on a Sunday - is there an emergency dentist between Guildford and Woking I could see quickly?
  10. Which is better value, an independent dental practice near Guildford or a big chain like Bupa Dental?
  11. How do I know a local dentist near Guildford is actually reliable and not just good at marketing?
  12. I work in central Guildford and want a dentist I can visit on my lunch break - who fits that near the town centre?
  13. Roughly what does a full set of veneers cost from a small independent dentist rather than a national brand?
  14. Should I choose a specialist orthodontist or a general dentist for adult braces near Guildford?

Is your firm on this list?

Every firm above has a private report: which answers named it, which rivals were named instead, whether its website can be read by the assistants, and the three things that would change the result. We work with one dentist in Guildford, and this index is re-measured every month, so the change is visible here.

Request your firm’s report