Which dentists in Guildford do AI assistants actually recommend?

We put the 14 questions a person in Guildford asks before choosing dentist — cost, specialism, who to use, how to check them — to Claude and ChatGPT, 5 times each, 140 answers in all, and recorded every firm the answers named. 25 firms in Guildford were checked against those answers. 19 of them were named at least once. The rest were not recommended in a single answer.

The league table

Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.

The questions we asked

1. How much does a private dental check-up cost in Guildford?
2. Do I need to register with a dentist or can I just book as and when I need one?
3. Which independent dentist near Guildford has the best reviews for nervous patients?
4. Is it better to go with an NHS dentist or a private one for a family in Guildford?
5. I've just moved to Merrow and need a dentist for my two kids - what should I be looking for?
6. What's a fair price for Invisalign treatment in the Guildford area compared to London prices?
7. How can I check if a dentist near Godalming is properly accredited and safe?
8. What questions should I ask before choosing a dentist for dental implants?
9. My tooth started aching badly on a Sunday - is there an emergency dentist between Guildford and Woking I could see quickly?
10. Which is better value, an independent dental practice near Guildford or a big chain like Bupa Dental?
11. How do I know a local dentist near Guildford is actually reliable and not just good at marketing?
12. I work in central Guildford and want a dentist I can visit on my lunch break - who fits that near the town centre?
13. Roughly what does a full set of veneers cost from a small independent dentist rather than a national brand?
14. Should I choose a specialist orthodontist or a general dentist for adult braces near Guildford?

How this was measured

• Date: 23 September 2026. This is one day, not a trend; the index is re-measured monthly.
• Sample: 14 questions × 2 assistants × 5 runs = 140 answers. 25 firms checked.
• Assistants used: Claude (Anthropic’s Sonnet model, through its API, with web search); ChatGPT (OpenAI’s gpt-4o-mini model, through its API, with web search — not the model inside the ChatGPT app). Answers from these programming interfaces can differ from what the consumer apps show.
• Counting: a firm is counted when its name appears in an answer. Names are picked out of the answer text automatically, then matched to the firm list.
• Limits: the assistants vary between runs, so small gaps are noise. Firms that were not named may still be recommended by an assistant or a question we did not ask. National chains are left off the list.