Which estate agents in Guildford do AI assistants actually recommend?

We put the 14 questions a person in Guildford asks before choosing estate agent — cost, specialism, who to use, how to check them — to Claude and ChatGPT, 5 times each, 140 answers in all, and recorded every firm the answers named. 30 firms in Guildford were checked against those answers. 21 of them were named at least once. The rest were not recommended in a single answer.

The league table

Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.

The questions we asked

1. What should I expect to pay in estate agent fees when selling a house in Guildford?
2. Is it better to go with a sole agency agreement or list with multiple agents when selling near Guildford?
3. Which independent estate agent in Guildford has the best reviews for selling period cottages?
4. Should I use a small independent agent or a national chain to sell my flat near Guildford town centre?
5. I'm relocating from London and need to sell a family home near Godalming before I buy in Guildford - who handles both ends well?
6. What commission rate is typical for independent estate agents around Farnham compared to Guildford?
7. How can I check if a local estate agent near Woking is actually accredited by the Property Ombudsman?
8. My commute is Guildford to Waterloo and I want a house within walking distance of the station - which local agent knows that market best?
9. Do I need to sign a long contract with an estate agent or can I use one on an ad hoc basis for a single valuation?
10. Are independent estate agents around Guildford more responsive than the bigger branded firms for arranging viewings quickly?
11. What proof should I ask for that an estate agent near Cranleigh is genuinely a local independent and not part of a franchise?
12. How much does it typically cost to get a full property valuation done in the Guildford area before listing?
13. We're first-time buyers looking along the Guildford to Aldershot corridor - which local firm should we contact first for new listings?
14. Which estate agent should I use if I want someone specialising in rural properties near the Surrey Hills outside Guildford?

How this was measured

• Date: 23 September 2026. This is one day, not a trend; the index is re-measured monthly.
• Sample: 14 questions × 2 assistants × 5 runs = 140 answers. 30 firms checked.
• Assistants used: Claude (Anthropic’s Sonnet model, through its API, with web search); ChatGPT (OpenAI’s gpt-4o-mini model, through its API, with web search — not the model inside the ChatGPT app). Answers from these programming interfaces can differ from what the consumer apps show.
• Counting: a firm is counted when its name appears in an answer. Names are picked out of the answer text automatically, then matched to the firm list.
• Limits: the assistants vary between runs, so small gaps are noise. Firms that were not named may still be recommended by an assistant or a question we did not ask. National chains are left off the list.