Aether
AgencyAI Tool
Original data · measured 23 September 2026 · re-measured monthly

Which estate agents in Guildford do AI assistants actually recommend?

We put the 14 questions a person in Guildford asks before choosing estate agent — cost, specialism, who to use, how to check them — to Claude and ChatGPT, 5 times each, 140 answers in all, and recorded every firm the answers named. 30 firms in Guildford were checked against those answers. 21 of them were named at least once. The rest were not recommended in a single answer.

The league table

#FirmNamed inOn questions
1Seymours24 of 140 answers6 of 14
2Strutt & Parker22 of 140 answers7 of 14
3Collins Guildford20 of 140 answers4 of 14
4Chantries & Pewleys18 of 140 answers6 of 14
5Guildford Estate Agents18 of 140 answers6 of 14
6Bourne17 of 140 answers5 of 14
7Hill Clements15 of 140 answers4 of 14
8Clarke Gammon12 of 140 answers5 of 14
9Foxtons11 of 140 answers4 of 14
10Savills Guildford11 of 140 answers3 of 14
11Cavender Estate Agents11 of 140 answers2 of 14
12Cobbles9 of 140 answers4 of 14
13Knight Frank Guildford Estate Agents8 of 140 answers3 of 14
14Hamptons8 of 140 answers3 of 14
15Unable to determine6 of 140 answers2 of 14
16EweMove3 of 140 answers2 of 14
17Belvoir Guildford3 of 140 answers2 of 14
18HAART1 of 140 answers1 of 14
19Grantley Group1 of 140 answers1 of 14
20Unknown - not stated in material1 of 140 answers1 of 14
21Leaders1 of 140 answers1 of 14
22Owen Isherwood0 of 140 answers0 of 14
23Stirling Ackroyd Guildford0 of 140 answers0 of 14
24Howard Morley & Sons0 of 140 answers0 of 14
25Property Lounge0 of 140 answers0 of 14
26The Home Club0 of 140 answers0 of 14
27Guildford Letting & Estate Agents0 of 140 answers0 of 14
28Best Estate Agent Guide0 of 140 answers0 of 14
29Tilney Morris Homes0 of 140 answers0 of 14
30Kings Estates & Lettings0 of 140 answers0 of 14

Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.

The questions we asked

  1. What should I expect to pay in estate agent fees when selling a house in Guildford?
  2. Is it better to go with a sole agency agreement or list with multiple agents when selling near Guildford?
  3. Which independent estate agent in Guildford has the best reviews for selling period cottages?
  4. Should I use a small independent agent or a national chain to sell my flat near Guildford town centre?
  5. I'm relocating from London and need to sell a family home near Godalming before I buy in Guildford - who handles both ends well?
  6. What commission rate is typical for independent estate agents around Farnham compared to Guildford?
  7. How can I check if a local estate agent near Woking is actually accredited by the Property Ombudsman?
  8. My commute is Guildford to Waterloo and I want a house within walking distance of the station - which local agent knows that market best?
  9. Do I need to sign a long contract with an estate agent or can I use one on an ad hoc basis for a single valuation?
  10. Are independent estate agents around Guildford more responsive than the bigger branded firms for arranging viewings quickly?
  11. What proof should I ask for that an estate agent near Cranleigh is genuinely a local independent and not part of a franchise?
  12. How much does it typically cost to get a full property valuation done in the Guildford area before listing?
  13. We're first-time buyers looking along the Guildford to Aldershot corridor - which local firm should we contact first for new listings?
  14. Which estate agent should I use if I want someone specialising in rural properties near the Surrey Hills outside Guildford?

Is your firm on this list?

Every firm above has a private report: which answers named it, which rivals were named instead, whether its website can be read by the assistants, and the three things that would change the result. We work with one estate agent in Guildford, and this index is re-measured every month, so the change is visible here.

Request your firm’s report

Estate agents in Guildford: AI Visibility Index — 23 September 2026 — Aether