Aether
AgencyAI Tool
Original data · measured 25 September 2026 · re-measured monthly

Which insurance brokers in Guildford do AI assistants actually recommend?

We put the 14 questions a person in Guildford asks before choosing insurance broker — cost, specialism, who to use, how to check them — to Claude, 5 times each, 70 answers in all, and recorded every firm the answers named. 22 firms in Guildford were checked against those answers. 7 of them were named at least once. The rest were not recommended in a single answer.

The league table

#FirmNamed inOn questions
1Surrey30 of 70 answers8 of 14
2Coversure Guildford18 of 70 answers5 of 14
3Macbeth15 of 70 answers4 of 14
4Howden Insurance Brokers9 of 70 answers3 of 14
5Jensten Insurance Brokers7 of 70 answers3 of 14
6Stackhouse Poland7 of 70 answers3 of 14
7Trade Direct Insurance4 of 70 answers1 of 14
8Feel Financial Services Ltd0 of 70 answers0 of 14
9InsuraTrip0 of 70 answers0 of 14
10ReduceMyExcess0 of 70 answers0 of 14
11Cover4Cycles0 of 70 answers0 of 14
12Voyager Plus0 of 70 answers0 of 14
13H2i Insurance Brokers0 of 70 answers0 of 14
14LiabilityCompare0 of 70 answers0 of 14
15High Risk Voyager0 of 70 answers0 of 14
16Car Hire Excess Insurance0 of 70 answers0 of 14
17James Insurance Brokers0 of 70 answers0 of 14
18CarCompare Direct0 of 70 answers0 of 14
19Eversure Insurance0 of 70 answers0 of 14
20MacQueen International0 of 70 answers0 of 14
21Animalcare Options Insurance0 of 70 answers0 of 14
22Van LineDirect0 of 70 answers0 of 14

Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.

The questions we asked

  1. What type of insurance broker do I actually need for a small business in Guildford?
  2. How much does it cost to use an independent insurance broker near Guildford compared to going direct?
  3. Is it better to use a broker or buy insurance directly from an insurer?
  4. What's the difference between an independent broker in Guildford and a national comparison site?
  5. I run a small shop near Woking and need commercial insurance - should I find a local independent broker instead of a big chain?
  6. How do I check if an insurance broker near Guildford is properly accredited by the FCA?
  7. Where can I find a reputable independent insurance broker somewhere between Guildford and Farnham?
  8. Are there any trustworthy reviews for local insurance brokers around the Guildford area?
  9. Which is better for landlord insurance - an independent broker near Godalming or a big national provider?
  10. Do I need a specialist broker for high-value home insurance or will a general one do?
  11. My van insurance renewal is coming up and I'm based near Aldershot - is it worth speaking to a local independent broker rather than renewing online?
  12. What should I expect to pay a broker for arranging professional indemnity insurance in the Surrey area?
  13. How reliable are small independent insurance brokers compared to well-known national names?
  14. Which independent insurance broker would you recommend for a growing business in Guildford?

Is your firm on this list?

Every firm above has a private report: which answers named it, which rivals were named instead, whether its website can be read by the assistants, and the three things that would change the result. We work with one insurance broker in Guildford, and this index is re-measured every month, so the change is visible here.

Request your firm’s report