Which insurance brokers in Guildford do AI assistants actually recommend?

We put the 12 questions a person in Guildford asks before choosing insurance broker — cost, specialism, who to use, how to check them — to Claude, 5 times each, 60 answers in all, and recorded every firm the answers named. 22 firms in Guildford were checked against those answers. 7 of them were named at least once. The rest were not recommended in a single answer.

The league table

Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.

The questions we asked

1. What does general business insurance actually cover for a small company?
2. How much does business insurance cost per month for a small business in Guildford?
3. Who are the best business insurance brokers near Guildford for a limited company?
4. Are there any well-reviewed business insurance solutions firms in Guildford I can trust with renewals?
5. I'm setting up an LLC-style consultancy from home near Guildford, what business insurance do I actually need?
6. How much does commercial insurance typically cost for a small trades business?
7. What counts as specialist insurance and does my industry need it?
8. Do I need car insurance if I'm just renting a car for a weekend in Guildford?
9. Which car insurance broker in Guildford gets the best prices for young drivers?
10. What's the difference between travel insurance that covers cancellations and basic medical-only cover?
11. Is it worth using a local broker in Guildford for travel insurance rather than going direct online?
12. We're buying our first house near Guildford, what level of home insurance should we get?

How this was measured

• Date: 2 October 2026. This is one day, not a trend; the index is re-measured monthly.
• Sample: 12 questions × 1 assistant × 5 runs = 60 answers. 22 firms checked.
• Assistants used: Claude (Anthropic’s Sonnet model, through its API, with web search). Answers from these programming interfaces can differ from what the consumer apps show.
• Counting: a firm is counted when its name appears in an answer. Names are picked out of the answer text automatically, then matched to the firm list.
• Limits: the assistants vary between runs, so small gaps are noise. Firms that were not named may still be recommended by an assistant or a question we did not ask. National chains are left off the list.