Aether
AgencyAI Tool
Original data · measured 23 September 2026 · re-measured monthly

Which mortgage brokers in Guildford do AI assistants actually recommend?

We put the 14 questions a person in Guildford asks before choosing mortgage broker — cost, specialism, who to use, how to check them — to Claude and ChatGPT, 5 times each, 140 answers in all, and recorded every firm the answers named. 30 firms in Guildford were checked against those answers. 7 of them were named at least once. The rest were not recommended in a single answer.

The league table

#FirmNamed inOn questions
1Heritage IMA15 of 140 answers2 of 14
2The Surrey Mortgage Broker12 of 140 answers3 of 14
3Complete Mortgages6 of 140 answers1 of 14
4DJB Mortgages5 of 140 answers2 of 14
5The Mortgage Choice5 of 140 answers1 of 14
6Just Mortgages1 of 140 answers1 of 14
7Easy Street1 of 140 answers1 of 14
8Feel Financial Services Ltd0 of 140 answers0 of 14
9Stirling Ackroyd0 of 140 answers0 of 14
10Watermelon Mortgages0 of 140 answers0 of 14
11Core Mortgages Ltd0 of 140 answers0 of 14
12Established Mortgage Advisors for the Nepalese Community0 of 140 answers0 of 14
13Guildford Financial0 of 140 answers0 of 14
14Money Ways UK0 of 140 answers0 of 14
15AJMS0 of 140 answers0 of 14
16Independent Whole-of-Market Mortgage & Protection Advice0 of 140 answers0 of 14
17JML0 of 140 answers0 of 14
18Exclusive Mortgage Management0 of 140 answers0 of 14
19Tyler Mortgage Management0 of 140 answers0 of 14
20Kay0 of 140 answers0 of 14
21Evelyn Partners0 of 140 answers0 of 14
22Brooklands Commercial Finance0 of 140 answers0 of 14
23Favourite Mortgages0 of 140 answers0 of 14
24Curchods Mortgage Services0 of 140 answers0 of 14
25MPowered0 of 140 answers0 of 14
26MQube0 of 140 answers0 of 14
27XPRESS MORTGAGES0 of 140 answers0 of 14
28Oakwood0 of 140 answers0 of 14
29Thakor Mortgage Services0 of 140 answers0 of 14
30JG Finance0 of 140 answers0 of 14

Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.

The questions we asked

  1. Do I need a mortgage broker or can I just go direct to a bank myself?
  2. How much does a mortgage broker typically charge in Guildford?
  3. How do I check if a mortgage broker near Guildford is actually FCA regulated?
  4. Is it better to use an independent mortgage broker in Guildford or one of the big high street chains?
  5. I'm buying my first flat in Woking and have a small deposit - would a local independent broker actually get me a better deal than an online comparison site?
  6. Which independent mortgage broker would you recommend for someone near Farnham with a self-employed income?
  7. Are there any reviews for independent mortgage advisers around Guildford that aren't just on their own website?
  8. We're relocating from London and want to buy a house somewhere between Guildford and Godalming - do we need a broker who knows that local market specifically?
  9. What's the difference between using a mortgage broker and just applying through my bank for a remortgage?
  10. Do independent mortgage brokers near Cranleigh charge a flat fee or commission from the lender?
  11. How reliable is it to get a mortgage in principle sorted quickly if I'm going through an independent broker rather than a bank app?
  12. Which local mortgage broker in the Guildford area specialises in buy-to-let for landlords with multiple properties?
  13. I've been turned down for a mortgage once already and I'm looking near Aldershot - should I use a local independent broker who deals with adverse credit cases?
  14. Who's a good independent mortgage adviser for a self-build project somewhere around Guildford, not a national franchise?

Is your firm on this list?

Every firm above has a private report: which answers named it, which rivals were named instead, whether its website can be read by the assistants, and the three things that would change the result. We work with one mortgage broker in Guildford, and this index is re-measured every month, so the change is visible here.

Request your firm’s report