Aether
AgencyAI Tool
Original data · measured 23 September 2026 · re-measured monthly

Which opticians in Guildford do AI assistants actually recommend?

We put the 14 questions a person in Guildford asks before choosing optician — cost, specialism, who to use, how to check them — to Claude and ChatGPT, 5 times each, 140 answers in all, and recorded every firm the answers named. 19 firms in Guildford were checked against those answers. 8 of them were named at least once. The rest were not recommended in a single answer.

The league table

#FirmNamed inOn questions
1Specsavers25 of 140 answers6 of 14
2Vision Express20 of 140 answers6 of 14
3Bayfields16 of 140 answers4 of 14
4Nicklins Opticians10 of 140 answers3 of 14
5The Glasses Shop8 of 140 answers3 of 14
6Optical Express2 of 140 answers2 of 14
7Not specified in material2 of 140 answers1 of 14
8Nuance Audio1 of 140 answers1 of 14
9Laser Vision0 of 140 answers0 of 14
10Sapphire Eye Care0 of 140 answers0 of 14
11Eagle Eye0 of 140 answers0 of 14
12Optegra0 of 140 answers0 of 14
13Nuffield Health0 of 140 answers0 of 14
14Miss Mall0 of 140 answers0 of 14
15Purposeful AI0 of 140 answers0 of 14
16Farnham Eye Care0 of 140 answers0 of 14
17Eye Health Care0 of 140 answers0 of 14
18Mount Alvernia Hospital0 of 140 answers0 of 14
19Optician Online0 of 140 answers0 of 14

Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.

The questions we asked

  1. Do I need to see an optician every year or can I stretch it to two years?
  2. How much does a full eye test and glasses cost near Guildford if I'm not being funny with an NHS voucher?
  3. Is it better to go with an independent optician in Guildford or one of the big chains for varifocals?
  4. How can I check if an independent optician near Guildford is actually properly accredited and not just a random shop?
  5. My son needs glasses for school and we live near Ash, is it worth going to a small local optician rather than driving into town?
  6. What's the difference between a contact lens fitting and a normal eye test in terms of price and time?
  7. Which independent opticians around Guildford have the best reviews for kids' eye tests?
  8. I work in Guildford but live out towards Godalming, should I get my eyes tested near work or near home?
  9. Are independent opticians near Farnham generally cheaper than the ones in Guildford town centre?
  10. Roughly what would a pair of designer frames plus lenses set me back at a local optician rather than a chain?
  11. Which local optician would you recommend for someone who's nervous about eye pressure tests?
  12. Travelling along the A281 from Cranleigh into Guildford, are there any decent independent opticians on that route worth stopping at?
  13. Should I buy contact lenses online or is it worth getting them fitted properly by a local optician first?
  14. Which independent optician between Guildford and Woking has better availability for same-week appointments?

Is your firm on this list?

Every firm above has a private report: which answers named it, which rivals were named instead, whether its website can be read by the assistants, and the three things that would change the result. We work with one optician in Guildford, and this index is re-measured every month, so the change is visible here.

Request your firm’s report