We put the 14 questions a person in Guildford asks before choosing solicitor — cost, specialism, who to use, how to check them — to Claude and ChatGPT, 5 times each, 140 answers in all, and recorded every firm the answers named. 31 firms in Guildford were checked against those answers. 17 of them were named at least once. The rest were not recommended in a single answer.
| # | Firm | Named in | On questions |
|---|---|---|---|
| 1 | TWM Solicitors | 20 of 140 answers | 3 of 14 |
| 2 | Hart Brown | 16 of 140 answers | 4 of 14 |
| 3 | Moore Barlow | 15 of 140 answers | 4 of 14 |
| 4 | DMH Stallard | 11 of 140 answers | 4 of 14 |
| 5 | Setfords | 11 of 140 answers | 3 of 14 |
| 6 | K J Smith Solicitors | 10 of 140 answers | 1 of 14 |
| 7 | Gordons Partnership | 9 of 140 answers | 3 of 14 |
| 8 | Surrey Property Lawyers | 9 of 140 answers | 1 of 14 |
| 9 | Prentice Family Law | 8 of 140 answers | 1 of 14 |
| 10 | Morr & Co | 7 of 140 answers | 2 of 14 |
| 11 | Majorlaw | 5 of 140 answers | 2 of 14 |
| 12 | Stowe Family Law | 5 of 140 answers | 1 of 14 |
| 13 | Taylor Rose | 4 of 140 answers | 2 of 14 |
| 14 | Thomas Mansfield Family Law | 4 of 140 answers | 1 of 14 |
| 15 | Stevens & Bolton | 2 of 140 answers | 1 of 14 |
| 16 | Kayson Family Lawyers | 2 of 140 answers | 1 of 14 |
| 17 | Parklands Property Lawyers | 1 of 140 answers | 1 of 14 |
| 18 | Cheyney Goulding | 0 of 140 answers | 0 of 14 |
| 19 | Penningtons Manches Cooper | 0 of 140 answers | 0 of 14 |
| 20 | Elite Law Solicitors | 0 of 140 answers | 0 of 14 |
| 21 | Just Immigration Solicitors | 0 of 140 answers | 0 of 14 |
| 22 | Monan Gozzett | 0 of 140 answers | 0 of 14 |
| 23 | Atkins Hope | 0 of 140 answers | 0 of 14 |
| 24 | The Partnership | 0 of 140 answers | 0 of 14 |
| 25 | Walker Law | 0 of 140 answers | 0 of 14 |
| 26 | Hayman Solicitors | 0 of 140 answers | 0 of 14 |
| 27 | Clyde & Co | 0 of 140 answers | 0 of 14 |
| 28 | Just Employment Solicitors | 0 of 140 answers | 0 of 14 |
| 29 | Taylors Solicitors | 0 of 140 answers | 0 of 14 |
| 30 | Maslin Solicitors | 0 of 140 answers | 0 of 14 |
| 31 | Karslakes | 0 of 140 answers | 0 of 14 |
Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.
Every firm above has a private report: which answers named it, which rivals were named instead, whether its website can be read by the assistants, and the three things that would change the result. We work with one solicitor in Guildford, and this index is re-measured every month, so the change is visible here.