Aether
AgencyAI Tool
Original data · measured 5 October 2026 · re-measured monthly

Which mortgage brokers in Surrey, Hampshire and Berkshire do AI assistants actually recommend?

We put the 10 questions a person in Surrey, Hampshire and Berkshire asks before choosing mortgage broker — cost, specialism, who to use, how to check them — to Claude, 3 times each, 30 answers in all, and recorded every firm the answers named. 25 firms in Surrey, Hampshire and Berkshire were checked against those answers. 10 of them were named at least once. The rest were not recommended in a single answer.

The league table

#FirmNamed inOn questionsYour firm?
1Kerr & Watson15 of 30 answers7 of 10Your firm? Get its report
2Firstxtra7 of 30 answers3 of 10Your firm? Get its report
3Endurance Mortgages6 of 30 answers2 of 10Your firm? Get its report
4J Finance5 of 30 answers2 of 10Your firm? Get its report
5Michael Usher Mortgage Services4 of 30 answers3 of 10Your firm? Get its report
6BatesWilcox3 of 30 answers2 of 10Your firm? Get its report
7Private Finance3 of 30 answers2 of 10Your firm? Get its report
8Asset Harbour2 of 30 answers1 of 10Your firm? Get its report
9Henden Financial2 of 30 answers1 of 10Your firm? Get its report
10PJK Associates1 of 30 answers1 of 10Your firm? Get its report
11Astute Mortgages0 of 30 answers0 of 10Your firm? Get its report
12Mortgage Decisions0 of 30 answers0 of 10Your firm? Get its report
13Merit Mortgages0 of 30 answers0 of 10Your firm? Get its report
14Beechwood Mortgages0 of 30 answers0 of 10Your firm? Get its report
15360 Mortgages0 of 30 answers0 of 10Your firm? Get its report
16Compton Financial Services0 of 30 answers0 of 10Your firm? Get its report
17Lindon-Travers Associates0 of 30 answers0 of 10Your firm? Get its report
18Advisory Financial Services0 of 30 answers0 of 10Your firm? Get its report
19Weycroft Financial Services0 of 30 answers0 of 10Your firm? Get its report
20Reading Money0 of 30 answers0 of 10Your firm? Get its report
21Sterling Street0 of 30 answers0 of 10Your firm? Get its report
22Harrison Gray0 of 30 answers0 of 10Your firm? Get its report
23Milliner Financial Services0 of 30 answers0 of 10Your firm? Get its report
24Aqua Financial0 of 30 answers0 of 10Your firm? Get its report
25FSHB0 of 30 answers0 of 10Your firm? Get its report

Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.

The questions we asked

  1. Which whole-of-market mortgage brokers in Newbury are recommended for first-time buyers?
  2. Which mortgage brokers in Surrey, Hampshire and Berkshire give whole-of-market advice for house purchases and remortgages?
  3. Which mortgage advisers in Newbury help first-time buyers get a mortgage with a small deposit?
  4. I'm self-employed with two years of accounts and want to buy near Farnborough. Which mortgage adviser can help?
  5. Which independent mortgage brokers in Basingstoke arrange buy-to-let mortgages for landlords?
  6. Which independent mortgage advisers in Basingstoke advise on mortgages and arrange life insurance protection?
  7. My fixed rate ends in three months. Which broker near Farnborough can find me a remortgage?
  8. Which mortgage brokers near Newbury arrange mortgages for people moving home and selling their existing property?
  9. Which independent mortgage brokers in Surrey, Hampshire and Berkshire are recommended for straightforward residential mortgages?
  10. Which mortgage advisers near Farnborough also help with mortgage protection and home insurance?

How this was measured

  • Date: 5 October 2026. This is one day, not a trend; the index is re-measured monthly.
  • Sample: 10 questions × 1 assistant × 3 runs = 30 answers. 25 firms checked.
  • Assistants used: Claude (Anthropic’s Sonnet model, through its API, with web search). Answers from these programming interfaces can differ from what the consumer apps show.
  • Counting: a firm is counted when its name appears in an answer. Names are picked out of the answer text automatically, then matched to the firm list.
  • Limits: the assistants vary between runs, so small gaps are noise. Firms that were not named may still be recommended by an assistant or a question we did not ask. National chains are left off the list.

Is your firm on this list?

Every firm above has a private report: which answers named it, which rivals were named instead, whether its website can be read by the assistants, and the three things that would change the result. We work with one mortgage broker in Surrey, Hampshire and Berkshire, and this index is re-measured every month, so the change is visible here.

Request your firm’s report

Mortgage brokers in Surrey, Hampshire and Berkshire: AI Visibility Index — 5 October 2026 — Aether