We put the 14 questions a person in Woking asks before choosing accountant — cost, specialism, who to use, how to check them — to Claude, 5 times each, 70 answers in all, and recorded every firm the answers named. 30 firms in Woking were checked against those answers. 6 of them were named at least once. The rest were not recommended in a single answer.
| # | Firm | Named in | On questions |
|---|---|---|---|
| 1 | Jonathan Toop Accountants | 12 of 70 answers | 4 of 14 |
| 2 | Chartered Certified Accountants | 12 of 70 answers | 4 of 14 |
| 3 | Chartered Certified Accountants | 12 of 70 answers | 4 of 14 |
| 4 | RandDTax | 2 of 70 answers | 2 of 14 |
| 5 | Pebble Accounting | 1 of 70 answers | 1 of 14 |
| 6 | Accounting services | 1 of 70 answers | 1 of 14 |
| 7 | Dixcart UK | 0 of 70 answers | 0 of 14 |
| 8 | JVF Accounts | 0 of 70 answers | 0 of 14 |
| 9 | CSL Partnership and Turner Hampton | 0 of 70 answers | 0 of 14 |
| 10 | Ashfield Accountancy | 0 of 70 answers | 0 of 14 |
| 11 | Pabsco | 0 of 70 answers | 0 of 14 |
| 12 | Butlers Chartered Accountants | 0 of 70 answers | 0 of 14 |
| 13 | Finacta | 0 of 70 answers | 0 of 14 |
| 14 | CSD Accountancy & Bookkeeping | 0 of 70 answers | 0 of 14 |
| 15 | Brighter | 0 of 70 answers | 0 of 14 |
| 16 | JV Accountancy | 0 of 70 answers | 0 of 14 |
| 17 | Price Business Services | 0 of 70 answers | 0 of 14 |
| 18 | Falcor Accounting Services | 0 of 70 answers | 0 of 14 |
| 19 | Golding Solutions | 0 of 70 answers | 0 of 14 |
| 20 | P. G. Fry & Company | 0 of 70 answers | 0 of 14 |
| 21 | Optimum Accountancy | 0 of 70 answers | 0 of 14 |
| 22 | McGrath & Company | 0 of 70 answers | 0 of 14 |
| 23 | Get Organised. Get Ready. Get In Touch. | 0 of 70 answers | 0 of 14 |
| 24 | Virtual Company Secretary | 0 of 70 answers | 0 of 14 |
| 25 | Menzies | 0 of 70 answers | 0 of 14 |
| 26 | Wilson Partners | 0 of 70 answers | 0 of 14 |
| 27 | Ford Bentall LLP | 0 of 70 answers | 0 of 14 |
| 28 | Tanners Chartered Accountants & Tax Advisers | 0 of 70 answers | 0 of 14 |
| 29 | Surrey Tax Accountants | 0 of 70 answers | 0 of 14 |
| 30 | Affinia | 0 of 70 answers | 0 of 14 |
Firms are ranked by the number of answers that named them, then by how many different questions. The assistants do not give identical answers twice, so a difference of one or two mentions is noise; being named on questions a rival is absent from is not.
Every firm above has a private report: which answers named it, which rivals were named instead, whether its website can be read by the assistants, and the three things that would change the result. We work with one accountant in Woking, and this index is re-measured every month, so the change is visible here.