VSFair comparison

Aether AI vs Semrush AI Visibility Toolkit

The Semrush AI Visibility Toolkit shows how brands appear in AI generated answers, with a visibility score, competitor research, prompt research, brand performance and daily prompt tracking. For a team already living in Semrush, having AI data beside its SEO data is a real convenience.

The main difference: Semrush AI Visibility Toolkit is mainly a tool your team uses, while Aether AI is a service where our team does the measuring and the writing for you. Facts about Semrush AI Visibility Toolkit were read on its own website on 3 November 2026.

What Semrush AI Visibility Toolkit does well

Sits beside Semrush’s SEO data and reports

Prompt research with topic volume, difficulty and intent

Checks a site for technical issues that could stop AI assistants reading it

Semrush AI Visibility Toolkit

Aether AI

What it is

Semrush AI Visibility ToolkitA toolkit inside Semrush that tracks how brands appear in AI answers

Aether AIA managed service, run on our own platform: we measure how AI assistants answer your buyers, then write and publish content aimed at being the source they cite

Who does the work

Semrush AI Visibility ToolkitYour SEO or marketing team, self-serve

Aether AIOur team runs it for you, with a dedicated account manager

Writing content

Semrush AI Visibility ToolkitAI generated recommendations; the writing is yours

Aether AIUp to 90 articles a month, written, checked and published for you

AI assistants covered

Semrush AI Visibility ToolkitChatGPT, Google AI, Gemini and Perplexity

Aether AIClaude on every measurement, with ChatGPT added in every audit; each result we report names the assistant that gave it

Published price

Semrush AI Visibility Toolkit£80.22 a month per domain, billed yearly, with 25 prompts tracked daily; Enterprise on request

Aether AIFully Managed: £999 a month, no hidden fees, no long term contract, cancel any time

Try before you buy

Semrush AI Visibility ToolkitNo free trial for this toolkit, Semrush says

Aether AIA free AI visibility audit of your business before you decide

Based in

Semrush AI Visibility ToolkitNot stated on the pages we read

Aether AIFleet, England (Aether Agency Ltd)

Suited to

Semrush AI Visibility ToolkitTeams already using Semrush who want AI visibility beside their SEO data

Aether AIUK businesses that would rather have the measuring and the writing done for them

The short version

If you have a team ready to run a platform and act on what it shows, Semrush AI Visibility Toolkit may be all you need. If you would rather have the measuring, the writing and the publishing done for you, that is what Aether AI is for.

Get your free AI audit

Where the Semrush AI Visibility Toolkit facts come from, read on 3 November 2026: www.semrush.com/kb/1493-ai-toolkit, www.semrush.com/pricing/ai. Prices are as shown on those pages that day, in the currency shown, and can change. Customer counts and awards are the company’s own claims. Aether AI facts come from our pricing and about pages. Spotted something out of date? Let us know and we will correct it.