What the work has produced, measured, updated monthly.
The figures below are read straight from our own records on the first of each month: Google’s count of clicks to each client’s site, how often Claude named the client when asked our fixed set of buyer questions, and how many articles went live. Nothing is projected or estimated. Last updated 18 October 2026.
Client sites, September 2026 and the two months before
Not compared with the three months before: not every client had Search Console connected for the whole of that period
396 of 1,934 answers to our fixed buyer questions. Claude only; see the method.
872 live in total across 2 client sites
“Client sites” means the 2 paying clients we publish for. Our own two sites are shown further down but kept out of these totals, so we are not counting ourselves as a result.
Clicks from Google search, month by month
Google’s own count from each client’s Search Console, summed by calendar month. The current month is left off the charts because it is not finished. A client appears from the month their Search Console was connected to us.
The numbers behind the charts
Per client and month: clicks, articles that went live, and how many of Claude’s answers to our fixed buyer questions named the client (named ÷ asked). A dash means we hold no data for that month. The current month (October 2026) is partial.
| Month | Priority First | Client A — Operations software for UK security & facilities management companies | Aether Agency (our own agency site) | Aether AI (this site) | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Clicks | Articles | Named | Clicks | Articles | Named | Clicks | Articles | Named | Clicks | Articles | Named | |
| Oct 2026 (so far) | 568 | 51 | 33% (99/300) | 29 | 34 | 30% (89/300) | 88 | 51 | 29% (88/300) | 14 | 42 | 25% (75/300) |
| Sept 2026 | 687 | 94 | 27% (214/780) | 28 | 65 | 22% (165/734) | 176 | 71 | 24% (168/702) | 8 | 44 | 23% (144/632) |
| Aug 2026 | 476 | 98 | 7% (13/200) | 7 | 21 | 0% (0/150) | 104 | 40 | 5% (14/300) | 0 | 5 | 0% (0/180) |
| Jul 2026 | 353 | 73 | 6% (4/70) | 1 | — | — | 59 | 86 | 0% (0/70) | — | — | — |
| Jun 2026 | 281 | 42 | — | — | — | — | 43 | — | — | — | — | — |
| May 2026 | — | — | — | — | — | — | 260 | 39 | — | — | — | — |
| Apr 2026 | — | — | — | — | — | — | 208 | 100 | — | — | — | — |
| Mar 2026 | — | — | — | — | — | — | 53 | 10 | — | — | — | — |
| Feb 2026 | — | 119 | — | — | — | — | 0 | 69 | — | — | — | — |
How these numbers are made
- Where the clicks come from
- Each client connects their Google Search Console to the platform. Every morning at 05:00 UTC we store Google’s own per-day click and impression counts for their site. The monthly figure is the sum of those days. Google releases Search Console data two to three days late, so the current month is always incomplete and is left off the charts.
- Where "named by Claude" comes from
- Each client has a fixed panel of 18 questions a buyer might ask an AI assistant about their kind of company (brand, category, scenario, comparison, source and risk questions), set once and not changed. Since September 2026 we have put every question to Claude with web search enabled once a day and checked whether the answer text names the client. "Named" is the share of answers that do. Before September 2026 the questions varied week to week, so earlier months are shown but are not comparable. We only report Claude: our ChatGPT, Perplexity and Gemini accounts are not funded, and we do not estimate what they would say.
- Where the article counts come from
- An article counts in the month it went live on the client’s site, read from the platform’s own publish dates. Drafts, scheduled pieces and withdrawn pages are not counted.
- Who is included
- Every paying client we publish for (2 at the last update). Demo accounts and trial sites are excluded. Our own two sites are shown separately and kept out of the totals. A client is named only where an approved case study gives permission; otherwise they are labelled by sector.
- When it updates
- On the first of each month at 06:40 UTC, after that morning’s Search Console sync. If a figure here differs from one in a client’s own Search Console, theirs is right and ours is behind.
- What this page does not claim
- That these clicks or mentions were caused by us alone: seasonality, the client’s own marketing and Google’s changes all move these numbers. We publish them because a figure you can check beats a claim you cannot.
Related: the company facts page (dated operating facts), the measurement method, and the AI Visibility Index (which firms AI assistants recommend, by sector and town).